A class of Baker College students is going to work to help quantify the impacts and potential marketing strategies for the Vogue Theatre. The Theatre was reopened in December 2013, backed by grants and donations of $2.1 million from 740 people and organizations.
"Anecdotally, we know of many positive impacts on the Manistee community since the Vogue opened its doors," said Steve Brower, member of the Historic Vogue Theatre of Manistee nonprofit Board of Directors. "We're hoping that this Baker College study can help us get at the facts about the Theatre's impacts and steps we can take to reach an even broader audience of Theatre-goers." The Baker College Class taught by Adam Hatchew and is the most recent of several Baker College classes that have used real-word conditions in Manistee County as a theme for learning.
"One objective is to assess the economic impact of the Theatre on local businesses," says Hatchew. " We will attempt to determine the impact of existing Vogue marketing programs and provide recommendations on ways marketing might be expanded. We also hope to do a community survey of businesses and we hope people will provide us input that will be invaluable." Hatchew said the project will be completed in early June.