The Pure Michigan campaign may end soon!
Executive Director/CEO of the Ludington Area Convention & Visitors Bureau Brandy Henderson, had this statement concerning the future of the Pure Michigan campaign.
We are very disappointed to learn about the road funding plan announced this week by the Michigan House of Representatives, which proposed to raise revenue by slashing approximately $185 million from the Michigan Economic Development Corporation. This would affect all economic development programs and eliminate the Pure Michigan campaign. As a Pure Michigan partner that has seen the positive impact and results of the Pure Michigan campaign, this is very concerning.
Michigan’s tourism industry is one of the strongest pillars in our state’s economic foundation. According to Tourism Economics, 113.4 million visitors spent $22.8 billion in Michigan last year and directly supported 214,000 Michigan jobs. On a local level, Mason County’s overnight room rental income is the highest it has been in the past 20 years and has seen between a 5-6% increase in assessments collected by area hotels and motels each year, for the past 4 years.
While quality roads and transportation infrastructure are important to a thriving economic climate, now is not the time to cut proven economic development initiatives like Pure Michigan. This proposed plan threatens the ability to showcase the Ludington area and the state as a whole to a national and global audience, fuel new growth, or create new jobs.
Moving forward, we will be in contact with our legislative representatives in both the House and Senate to help them understand the value of Pure Michigan and the negative impact this proposed plan would have on our local tourism community and overall economy.